Given Brady's achievements, many schools in many places may be interested in bringing the TB12 Method to their gyms. And his rate of success in endeavors both on and off the field leads those aiming to huddle-up with him to hope even more so that he says “yes”-or, as he has been known to put it, “LFG.” Media attention to his professional career and personal life have led to him becoming one of the most-celebrated people on the planet. There is no doubt that the allure of connecting with Brady on any type of program or activity is exciting for many kids, parents organizations, and institutions. Educators and administrators would be working on a redesign of the health curriculum to integrate principles from the TB12 Method. The TB12 Foundation would be covering costs for materials and equipment. There would be logistics and details that needed working out across the school district, which is the 26 th largest in the United States. The idea prioritized reaching a large number of students and teachers who would be positively impacted for years to come. But then came the idea discussed at the meeting this past summer, when Brady listened to Pinellas Education Foundation chief executive officer Stacy Baier and board member Ben Wieder describe their concept for bringing TB12 into the schools curriculum. He is convinced that could have achieved even more than he has in his career if only he knew earlier some of what he has learned more recently.Īs TB12 Foundation executive director Lisa Borges recently told us, greater involvement in schools was something on the horizon, though still some years away. The way he sees it, based on his own experience and observation, most people don't pay attention to preventing an injury until after they have sustained an injury. What motivates Brady’s thinking is a belief that it is tough to achieve goals if you're not preparing and performing at a top level. But the non-profit arm-the TB12 Foundation-was established in 2015 “to help educate and inspire athletes to excel in both sports and life.” Personal experience with injuries earlier in his career drives Brady's interest in the approach reaching populations ranging from student-athletes to at-risk youth to military service members to people who are vulnerable to socioeconomic or poor health issues. A business arm of the Brady brand has previously made versions of the TB12 Method available to the public through books, performance and recovery center locations, and trademarked products.
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